If you’re an avid collector or just starting to dive into the world of designer toys, you’ve likely encountered the charming character, Labubu. Known for its distinctive grin and whimsical appearance, Labubu has captured the hearts of many and has become a staple in the designer toy community. But, how many Labubu series are there, and what makes them so special? The allure of Labubu lies not only in its enchanting design but also in the stories each series tells. Let’s delve into the colorful world of Labubu series and explore their unique charm.
Labubu was created by artist Kasing Lung and first materialized as a designer toy in 2015 by Hong Kong brand How2Work, with commercial expansion led by Chinese company POP MART from 2019. Infusing it with a playful spirit and an impish smile that quickly resonated with fans. The character’s whimsical nature and distinctive features have made it an icon in the designer toy realm, sparking interest and admiration from collectors worldwide.
Labubu’s 2024 global breakthrough stemmed from celebrity endorsements (Rihanna, Beckham), viral social moments (Lisa’s Instagram post), and auction records (mint-colored variant sold for ¥1.08 million), propelling POP MART’s stock surge of 188%.This growing fanbase paved the way for multiple series that showcase Labubu in various themes and settings, each with its own unique storyline and artistic flair.
Understanding Labubu Series
What Defines a Series?
Before we count the number of Labubu series, it’s essential to understand what constitutes a “series” in the designer toy world. Typically, a series refers to a collection of toys released together under a common theme or design. Each series might feature the character in different outfits, poses, or even alongside other characters, offering a fresh perspective on the beloved figure. This thematic approach allows collectors to enjoy a cohesive set while appreciating the diversity within each series.
The concept of a series in designer toys often extends beyond simple aesthetic variations. It involves a thematic storytelling element, where each figure contributes to a larger narrative. This narrative-driven approach not only enhances the appeal of each series but also deepens the connection between the collector and the character. For Labubu, each series serves as a new chapter in its ongoing story, inviting collectors to engage with the character on a more personal level.
The Appeal of Labubu Series
Labubu series are beloved not just for their unique designs but also for their storytelling aspect. Each series tells a different story or explores a new theme, inviting collectors to embark on a whimsical journey with Labubu. This narrative element adds an emotional layer to the collecting experience, making each figure more than just a toy but a piece of art with a story to tell.
Moreover, the appeal of Labubu series lies in their ability to transport collectors into a world of fantasy and imagination. Whether it’s through the depiction of fairy tales or the transformation into mythical creatures, each series offers a gateway to a different realm. This imaginative exploration captivates collectors, encouraging them to see beyond the physical form of the toy and appreciate the artistic vision behind it. The combination of storytelling and design makes each Labubu series a unique adventure, appealing to both seasoned collectors and newcomers alike.
Labubu Series Count
Labubu has expanded through multiple thematic series (e.g., Monster Carnival 2019, Time to Chill Plush 2022) and collaborations (e.g., Vans, AC Milan, Coca-Cola), with its 2025 ‘Frontline Energy’ series driving global queuing events. each bringing its own flair and narrative to the table. The diversity among these series highlights the versatility of the character and the creativity of its creator. From whimsical fairy tales to adventurous explorations of mythical worlds, Labubu series offer something for every collector. Let’s take a closer look at some of the most popular ones:
1. Original Series
The Original Series introduces collectors to the classic Labubu design. It serves as the foundation for the character’s evolution in later series, setting the stage for future developments and thematic expansions. This series captures the essence of Labubu, showcasing its signature grin and playful demeanor in its purest form.
Collectors of the Original Series appreciate it for its simplicity and timeless appeal. It acts as a cornerstone for the entire Labubu collection, providing a point of reference for the character’s growth and transformation in subsequent series. For many, the Original Series is a must-have, offering a nostalgic glimpse into the character’s beginnings and a starting point for an ever-expanding collection.
2. Fairy Tale Series
The Fairy Tale Series places Labubu in the heart of beloved fairy tales, from Little Red Riding Hood to Alice in Wonderland. Each figure in this series brings a storybook character to life through Labubu’s playful lens, offering a unique twist on classic tales. The blending of familiar narratives with Labubu’s whimsical charm creates a captivating and enchanting series that resonates with collectors of all ages.
This series stands out for its ability to merge the fantastical elements of fairy tales with the artistic style of Kasing Lung. The Fairy Tale Series not only celebrates the timeless appeal of these stories but also highlights Labubu’s adaptability as a character. Through this series, collectors are invited to reimagine their favorite tales, experiencing them anew through the eyes of Labubu.
3. Monster Series
In the Monster Series, Labubu transforms into various mythical creatures and beasts. This series showcases the character’s versatility and the artist’s creativity in reimagining folklore legends. Each figure in the Monster Series is a testament to the boundless imagination of its creator, offering a darker yet fascinating exploration of Labubu’s world.
The Monster Series appeals to collectors who enjoy the thrill of the unknown and the allure of mythical beings. It challenges the traditional perception of Labubu by presenting it in forms that are both awe-inspiring and slightly eerie. This series adds depth to the character’s narrative, revealing a side of Labubu that is as mysterious as it is intriguing.
4. Circus Series
Step right up and marvel at the Circus Series, where Labubu takes on the roles of circus performers. From clowns to ringmasters, this series adds a touch of spectacle and wonder to any collection. The vibrant colors and dynamic poses of each figure capture the excitement and energy of the circus, making it a lively addition to the Labubu lineup.
The Circus Series invites collectors to experience the magic of the big top, blending the whimsical nature of Labubu with the enchanting world of the circus. This series is a celebration of performance and creativity, offering a playful yet sophisticated take on the character. For those who appreciate the theatrical and the extraordinary, the Circus Series is a delightful journey into a world of wonder.
5. Winter Series
The Winter Series captures the cozy and magical essence of the colder months. Labubu dons winter attire and enjoys seasonal activities, creating a heartwarming addition to the lineup. This series evokes the warmth and joy of wintertime, with each figure embodying the spirit of the season.
Collectors of the Winter Series are drawn to its charm and the nostalgic feelings it evokes. The series encapsulates the magic of winter, from snow-covered landscapes to festive celebrations. It offers a comforting escape into a world where the chill of winter is met with the warmth of Labubu’s smile, making it a cherished part of any collection.
Special Editions and Collaborations
Apart from the main series, Labubu has also been featured in special editions and collaborations with other artists and brands. These limited releases often become highly sought-after among collectors due to their exclusivity and unique designs.Special editions offer a fresh take on the beloved character, often pushing the boundaries of creativity and design.
Limited Editions
Limited editions of Labubu figures are typically released in smaller quantities, making them rare and valuable. These editions might feature unique colorways, materials, or design elements that set them apart from the standard series. Their rarity and distinctiveness make them prized possessions for collectors, often becoming the centerpiece of a collection.
The appeal of limited editions lies in their exclusivity and the sense of prestige they bring to a collection. For many collectors, acquiring a limited edition Labubu figure is a testament to their dedication and passion for the character. These pieces not only enhance the visual appeal of a collection but also hold significant sentimental value for those who cherish them.
Artist Collaborations
Collaborations with other artists bring a fresh perspective to Labubu, blending different artistic styles and ideas. These collaborative pieces are a testament to the versatility and universal appeal of the character. Each collaboration introduces a new dimension to Labubu, enriching its narrative and expanding its creative horizons.
Artist collaborations are particularly exciting for collectors who appreciate the fusion of styles and the innovation that comes with it. These pieces often challenge traditional interpretations of Labubu, offering a bold and imaginative take on the character. The collaborative process not only highlights the adaptability of Labubu but also celebrates the diverse talents of artists from around the world.
The Collecting Experience
Collectors face extreme secondary market volatility: Labubu 3.0 prices crashed 60% after POP MART’s June 2025 mass restock, yet Vans collabs held ¥26,000 resale value—reflecting market stratification between ‘art scarcity’ and ‘mass consumption’.
Many collectors enjoy displaying their Labubu figures as part of elaborate setups or dioramas, each telling a story or capturing a particular theme. This aspect of collecting transforms the experience into an artistic pursuit, allowing collectors to express their creativity and imagination.
The sense of community among Labubu collectors is a vital part of the collecting experience. Sharing a common interest in Labubu creates a bond between collectors, fostering friendships and collaborations. Whether it’s through online forums or local meetups, the Labubu community is a vibrant and welcoming space where enthusiasts can share their passion and inspire one another.
Tips for New Collectors
If you’re new to collecting Labubu series, here are some tips to get you started:
- Research Each Series: Familiarize yourself with the different series and decide which themes or designs resonate with you the most. Understanding the nuances of each series can help you make informed decisions and build a collection that reflects your personal taste.
- Join Collector Communities: Online forums and social media groups are great places to connect with other collectors, share your finds, and learn about upcoming releases. Engaging with the community can enhance your collecting experience and provide valuable insights into the world of Labubu.
- Set a Budget: Collecting can become an expensive hobby, so it’s important to set a budget and prioritize which pieces you want to add to your collection. By planning your purchases, you can enjoy the thrill of collecting without feeling overwhelmed by the costs.
The Future of Labubu Series
Globalization accelerates: Thailand named Labubu ‘Amazing Ambassador’ (July 2024), while UK sales suspended after London mall brawls—highlighting both cultural adoption and operational challenges.
Each new release offers a fresh take on the beloved character, ensuring that the world of Labubu remains vibrant and ever-expanding. The possibilities for new themes and narratives are endless, promising a bright future for Labubu and its dedicated fanbase.
The ongoing evolution of Labubu reflects the dynamic nature of the designer toy industry. As trends and tastes change, Labubu adapts, exploring new creative directions and reaching new audiences. This adaptability ensures that Labubu remains relevant and cherished, continuing to capture the imagination of collectors around the world.
Conclusion
The Labubu series is a testament to the power of creativity and storytelling in the world of designer toys. With over 15 series and counting, Labubu offers something for every collector, whether you’re drawn to its whimsical charm or the tales it tells. As you explore the world of Labubu, you’ll discover a community of fellow enthusiasts and a collection that is as dynamic and imaginative as the character itself.
Happy collecting! The journey with Labubu is one of discovery and delight, where each series adds to the rich tapestry of its story. Whether you’re a seasoned collector or just beginning your adventure, Labubu invites you to join in the fun and embrace the magic of imagination.